Guiding brands to new heights since 1947

From radio kits to Amazon expertise, we've been pioneering retail solutions for over 75 years

A blue and white mountain with a yellow sun in the middle.

Empowering Brands to Thrive in the Evolving Retail Landscape

At Lienau, our mission is to provide innovative retail solutions that drive success for brands. With a rich history of excellence, we are dedicated to transforming challenges into growth opportunities in the retail space.

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Amazon Insider Expertise That Drives Results

We live and breathe Amazon—understanding both the vendor and seller perspectives to provide unmatched strategic guidance. Our team includes former Amazon Senior Vendor Managers with over 20 years of collective experience building the very systems our clients navigate today.

This insider knowledge gives our clients a significant advantage in an increasingly competitive marketplace. We don't just understand Amazon's algorithms and systems—we helped create them. This expertise allows us to anticipate changes, navigate complexities, and identify opportunities that others miss.

Your Team, Extended with Specialized Expertise

We're not here to build our brand—we're here to grow yours. Unlike traditional agencies, we become an integrated part of your team, providing comprehensive Amazon and retail expertise without the overhead of hiring specialized staff.

Strategic Planning

Our strategists find opportunities and create plans to maximize your brand across all channels.

Amazon Optimization

Decades of experience in strategic product launches and logistics optimization.

Data-Driven Decisions

Advanced analytics and reporting provide actionable insights to continuously refine and improve your retail strategy.

Operational Excellence

Our logistics and operations team streamlines processes to reduce costs and improve customer experience across all channels.

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No one else can solve problems the way you can. You never act like something isn't your job. Your team is always part of my team. I just know that no matter what problem arises, your team will figure out a way to solve it.

Emily Johnson
CEO, Vega

Amazon Insider Expertise That Drives Results

Our team's foundation includes former Amazon Senior Vendor Managers with over 20 years of collective experience developing the very systems our clients navigate daily. This isn't second-hand knowledge—it's direct expertise from building Amazon's infrastructure.

This insider perspective gives our clients a significant competitive advantage. We anticipate platform changes, navigate complex approval processes, and identify untapped opportunities that others simply can't see. When Amazon evolves its algorithms or policies, we interpret these shifts through the lens of former insiders who understand the strategic reasoning behind them.

130%

Average growth for established brands in their first year with our Amazon strategy

9:1

Return on advertising spend through our proprietary optimization approach

15

Over 15 brands launched to category leadership positions on Amazon

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Global Reach

International Expansion Through Strategic Partnership

Through our partnership with London-based LSM Global, we extend comprehensive retail capabilities across Europe, the Middle East, and Asia. This collaboration provides clients with seamless access to international markets, local country managers, and specialized services for global expansion—all coordinated through a single trusted partnership.

Pioneering Retail Innovation Since 1947

For over 75 years, we've helped brands navigate emerging retail channels - from radio kits to today's complex eCommerce landscape. This experience means we anticipate changes before they impact your business.

A black box with a silver box on top of it.

1947 Founding Innovation

Our first product. The Fisher Radio Build-your-own vacuum tube radio kits

A collection of different colored radios with gold knobs.

1954

The Fisher pocket radio

Two black VHS tapes with white labels.

1977

We sold the first blank VHS tapes at $20 when VCRs cost over $1000

A white keyboard with black keys.

1984

We were one of the first representatives of the best selling personal computer, the Commodore 64

A black case with a phone and a cord in it.

1984

We sold one of the first cell phones in the market from Shintom and owned 25% of the market

Three black CyberPower generators are lined up.

1997

We helped launch Cyber Power Systems (UPS) into the market and they continue to be a leader in the industry

A GPS device with a map of the Holland Tunnel.

2002

We helped launch TomTom GPS into the market and helped them quickly gain the #2 spot in marketshare

A digital camera with a memory card in it.

2007

We've represented pioneers in digital cameras, Ricoh

A microphone and a Blue microphone stand.

2009

Launched Blue Microphones on Amazon and helped them rise to the #1 USB microphone in the world

Two cameras with a black and white background.

2013

We helped launch Dropcam on Amazon and they quickly rose to #1 share in the video security market

A tile branded item with the word tile on it.

2013

We launched Tile on the Amazon platform helping them establish themselves as the leader in Bluetooth tracking

A pink smart light bulb next to a smartphone with a color wheel app.

2016

Launched the LifX line of smartbulbs on Amazon, where it became a leader in the smart lighting category

Ready to see how we can help your brand grow?

Reach out now to discover how we can enhance your retail performance and drive growth.